Wisconsin Great River Road

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The Great River Road, in Wisconsin travels southeast from Prescott all the way down to the Illinois state border. Wisconsin's only national scenic byway, this section of the Mississippi River takes travelers through 33 historic and unique Wisconsin towns and offers plenty of sightseeing opportunities throughout the year. There are options to go boating or fishing, 12 historic downtowns to explore and several scenic overlooks, offering magnificent views of the river and the landscape surrounding it.

The Wisconsin Great River Road National Scenic Byway connects you with 33 historic river towns – some of the oldest communities in Wisconsin. Throughout your journey, you’ll feel like you’re taking a step back in time as you visit communities composed almost entirely of 19th-century architecture. You’ll find numerous shops, galleries, restaurants, hotels bed & breakfasts and other distinctive businesses, as well as unique annual festivals and events.

Each of the 33 communities has its own story to tell. The unique river towns are what make a Wisconsin Great River Road journey such an unforgettable experience.

The towns from north to south are Prescott, Diamond Bluff, Hager City, Bay City, Maiden Rock, Stockholm, Pepin, Nelson, Alma, Buffalo City, Cochrane, Fountain City, Centerville, Trempealeau, Holmen, Midway, Onalaska, La Crosse, Stoddard, Genoa, Victory, De Soto, Ferryville, Lynxville, Prairie du Chien, Wyalusing, Bagley, Glen Haven, Cassville, Potosi, Tennyson, Dickeyville, Kieler.

Address of Wisconsin Great River Road

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